Google’s latest announcement regarding ad-targeting changes generated quite a few headlines (Click the links to read the stories).

The Wall Street Journal: “Google to stop selling ads based on your specific web browsing”

Mashable: “Google Says It Will Stop Targeting Ads Based On User’s Browsing History”

Digiday: “Google will end behavioral targeting, profile-building in its ad products”

Yahoo: “Google plans to stop targeting ads based on your browsing history”

Quite the noise. The new ad-targeting announcement, where Google has announced they will no longer target ads based on personal user fingerprinting, is being hailed as a pro-privacy move.

Is it…

Akilesh Radhakrishnan

Football. Anime. Manga. Tennis. Words.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store